Response to John's email of 27 October
John, I agree it would be a good idea to have a place where content could be shared and then drawn on by those of us working particular media outlets. This has got to be more efficient, although I think the risk with our current set-up is less that we put out inconsistent messages than that we fail to take advantage of opportunities because we are unaware of content that is available. To get best use out of Twitter especially, but also Facebook we need to be opportunistic and grab opportunities as they arise, so the content needs to be readily available. To give you a couple of examples. Once I know who our musicians (soloists, orchestra, etc.) are going to be for our next concert I can start messaging them on Twitter, saying how much we are looking forward to working with them, etc. By following them on Twitter I can also retweet their own posts, thereby building up a good relationship with them in social media and taking advantage of their networks (ie hoping they will re...